MKTG and Football Federation of Australia launch digital media network

Dentsu Aegis Network-owned MKTG Australia has extended its relationship with the Football Federation of Australia (FFA) with the announcement of a five-year partnership to commercialise the FFA’s digital network.

The deal follows yesterday’s launch of Telstra’s mobile FFA streaming services which will see the telco working with MKTG on the release of the My Football Live App in June 2018.

Matt Connell: “This new partnership with FFA is a significant development for MKTG”

The five year-partnership, to be known as FFA Media Powered by MKTG, will also see MKTG leading the commercial strategy and operations for the digital network that will include A-League and W-League clubs as well as the FFA’s member federations.

MKTG’s Australian office was formed after the Dentsu Aegis Network merged local activations agency ApolloNation and lifestyle marketing agency Team Epic under the advertising giant’s MKTG brand in 2016.

The agency has held the FFA’s stadium signage account for the past four years.

As part of the new deal, the agency will provide the sports organisation with digital marketing services including ad product placements, content, social, technology and data.

Matt Connell, national managing director of MKTG, said: “This new partnership with FFA is a significant development for MKTG. Complementing our long-term position in stadium rights management, FFA Media Powered by MKTG will extend our offer to include digital media rights and all the elements within.

“FFA and MKTG have a shared vision to help unlock the potential of what the FFA digital network can deliver for its partners and other brands that want to build an association with football, from grassroots to the elite. We believe that FFA Media Powered by MKTG will be the key to this.”


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