News Corp tells readers they’ll never be ‘Shorten news’, with free Samsung tablet for new subscribers

Zoe Samios

May 11, 2018 10:31

News Corp is encouraging readers to subscribe to its digital mastheads with a new tongue-in-cheek promotion that plays on everyday news items.

News Corp’s latest marketing push, created by RXP’s The Works, is coupled with a free Samsung tablet, which will be given to those who subscribe to any of the mastheads for 12 months. It’s one of News Corp’s four bundled subscription acquisition campaigns, which seeks to convince potential subscribers to join by offering them more value.

The new campaign includes puns such as ‘Here’s a dual offer you’ll want Bill – News AND a tablet’, ‘Great Scott! Get the budget news on your new tablet’, and ‘Get all the news on your new tablet. Harry up and get it’.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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