MLC extends ‘Let’s Save Retirement’ campaign with TV ad
MLC has unveiled its new commercial urging Australians to save for retirement which is part of their ‘Let’s Save Retirement’ campaign which launched last week with an exhibition in the Australian Museum in Sydney.
Created by Clemenger BBDO Melbourne the ad features retirees enjoying their retirement only for it to be revealed that they are part of an exhibition at a museum in “The Retirement Period” which an older man and his grandson are visiting, with the grandfather having to explain what retirement is.
Clemenger BBDO Melbourne creative chairman James McGrath said: “The retirement savings gap in Australia is both confronting and potentially very motivating, depending on how you use it. Thinking about harnessing and capturing all that MLC can bring into a big organisational purpose is really focusing. ‘Let’s Save Retirement’ is as powerful and meaningful to the internal audience as to the external, in a service and relationship based culture that’s vital.”
It follows on from the “life-sized diorama”, which dramatised how retirement could become a thing of the past with an exhibition in the Australian Museum in Sydney last week and at Melbourne’s Southern Cross Station yesterday.
The Let’s Save Retirement campaign launched in print, outdoor, TV and digital channels on Sunday.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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