News

Mobile gamers would rather watch ads than pay for in-game currency

Zanda Wilson

January 29, 2021 9:07

When it comes to the cost and monetisation of mobile games, most Australians are satisfied with transparency from developers around costs, while more prefer to watch an advertisement rather than spend real currency on a game.

The insights were released following a mobile gaming study by market research and tech company Toluna, which surveyed 1,008 mobile gamers in Australia aged 16 to 45.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

display ads gaming In-Game Currency mobile advertising Mobile Gaming Movile Toluna

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