Moccona: for lovers of coffee
M&C Saatchi has launched a new campaign for Moccona in which the coffee brand’s Super Premium Speciality Blend range is portrayed as a lover.
http://youtu.be/ZeXmWbFRU7U
M&C Saatchi ECD Ben Welsh said: “A gentle touch was needed with this idea. Romance is tricky but I think it’s captured here. The story is left to the viewer to complete. I sigh every time I watch it – just like our two previous spots.”
The third campaign in a series by M&C features Moccona’s distinctive jar shape as part of the story.
Credits
Agency: M&C Saatchi, Sydney
Executive Creative Director: Ben Welsh
Creative team: Lizzie O’Hara-Boyce & Jason Woelfl
Head of TV: Rod James
Group Account Director: Yash Gandhi
Director: Ben Briand
Producer: Nerissa Kavanagh
Production company: Prodigy Films
Local coordination: El Camino Films
I had a drawer in my kitchen custom designed around our many useful Moccona storage jars.
Is there a romantic TVC in that truth?
No, thought not.
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A comment in my household in response to this ad last night was, “Are they all her trophies! What a tart!”
So much for romance…
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I thought it was a tea ad.
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Yeah, I like it. It does have a gentle touch. Although part of my mind (the base part) did drift toward imagining the good seeing-to she undoubtedly received in the hotel room – which is A-OK because we all know sex sells.
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Boys, boys, boys – stop commenting please. You don’t ‘get’ the Moccona commercial for the same reason you don’t ‘get’ your wife and frankly you don’t ‘get’ it very often.
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Moccona isn’t for lovers of coffee.
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