Modibodi appoints TAG as website optimisation partner

Australian period underwear brand Modibodi has engaged TAG to manage its conversion rate optimisation program.

The announcement:

Australian period underwear brand Modibodi has appointed TAG its website optimisation partner.

Following a successful three-month pilot, the extended engagement will see TAG manage Modibodi’s conversion rate optimisation (CRO) program, with a focus on data-led experimentation and improving how customers learn about, shop for and experience period underwear.

“Our work with Modibodi has been some of our most rewarding work to date,” said TAG partner and head of growth and marketing Zoe Goodhardt.

“After auditing their existing website experience, we were able to introduce enterprise-level structure and learnings to deliver a 9.7x return on investment.

“Not only that, we educated audiences along the way with practical, actionable content.”

During the proof-of-concept period, an optimisation to the cart icon alone generated an annualised uplift of $400,000.

Testing also saved Modibodi more than $1 million in potential lost revenue.

“TAG has helped us find new ways to grow without losing sight of our customers,” said Modibodi head of e-commerce Jacob Hodes.

“Their CRO program has allowed us to make smarter optimisation decisions that protect revenue while supporting our community.

“Bringing them on for the long term was a no-brainer,” he said.

TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Clients include MYOB, Shippit, FUNDAY Natural Sweets and Nala.

Source: Honey Buzz PR