OA Collective expands to New Zealand, appoints Danielle Jack as sales manager – NZ and bespoke networks

OA Collective has appointed Danielle Jack as sales manager – New Zealand and bespoke networks, marking the company’s official expansion overseas.

The announcement:

OA Collective, Australia’s fastest-growing out-of-home (OOH) media network, has officially expanded overseas with the appointment of Danielle Jack to the newly created role of sales manager – New Zealand & bespoke networks, based in Sydney.

This strategic hire marks a major milestone in OA Collective’s evolution, strengthening its long-standing partnership with Go Media NZ and accelerating its offering across the trans-Tasman market. In addition to leading the charge with representing OA’s New Zealand network, Danielle will oversee sales efforts for OA Collective’s bespoke small-format environments, including Habitat Channel and Work Place Media.

“We’re excited to welcome Danielle to the Collective,” said Grant Kirkby, co-founder of OA Collective. “Her hybrid role is vital to driving growth across our bespoke networks and cementing our partnership with Go Media NZ. Danielle brings deep experience selling New Zealand media assets to Australian-based advertisers and will be a key force in unlocking new opportunities across our network. This is an exciting step for us in allowing Aussie brands who advertise in NZ to access both markets via one partner.”

OA Collective unites premium independent OOH owners and media partners to create collaborative, high-impact networks that deliver unique and context-rich advertising environments. Its mission is to expand market access and drive innovation for advertisers seeking more targeted and engaging out-of-home campaigns.

Danielle joins from WeThink Media, where she represented some of New Zealand’s leading brands across outdoor, radio, television, print, and digital platforms. In her new role, she will represent Go Media NZ as part of the OA Collective partnership, a move that marks a significant step forward in an already strong relationship.

“We’re thrilled to deepen our partnership with Go Media NZ, New Zealand’s fastest-growing, locally owned OOH media company,” said Kirkby. “Their truly national footprint, combined with our bespoke formats, provides Australian advertisers with more powerful ways to connect with audiences across Aotearoa.”

This international expansion comes after 18 months of rapid growth for OA Collective across Australia, including key metro developments across all five capital city markets. With a foothold now in New Zealand, OA Collective is uniquely positioned to offer integrated trans-Tasman solutions for brands operating across both markets.

“I’m thrilled to lead the charge for OA Collective’s bespoke environments like Habitat and Work Place Media, as well as premium outdoor assets across Australia and New Zealand,” said Danielle Jack. “These platforms offer advertisers highly targeted, creative, and engaging campaign opportunities that cut through. The potential to connect brands with these curated OOH environments is enormous.”

Danielle’s appointment underscores OA Collective’s commitment to innovation, strategic partnerships, and cross-market expansion — reinforcing its position as a leading media collective across Australia, and now, New Zealand.

Source: Morey Media