Moët Hennessy appoints Havas to digital and social across all brands
Moët Hennessy has appointed Havas Creative Group as its digital and social agency, across its wine and spirit brands.
Havas will be work closely with its PR and social agency, Red Agency, which has delivered work for the brand over the past year.
The account win includes all of the Moët Hennessy brands; Moët & Chandon, Chandon, Glenmorangie, Belvedere, Veuve Clicquot, Ardbeg, Hennessy, Cloudy Bay, Cape Mentelle, Dom Pérignon, Ruinart and Krug.
Bohdi Lewis, digital strategy director at Havas, described the brand as “highly aspirational” with “high levels of awareness” across Australia.
“The challenge we face is how to turn this awareness into something more meaningful and accessible to new generations who define luxury very differently to audiences of the past,” Lewis added.
Lewis said the brand will explore new technologies in its new campaign work for the brand.
“Moët Hennessy clearly have the appetite to explore new ways to connect with consumers, as demonstrated by their commitment to co-fund with Havas a pipeline of work dedicated to testing new technologies. This is exactly the type of client we want to attract,” he said.
Chris Maloney, head of digital at Moët Hennessy Australia, said Havas demonstrated an “insight-driven, strategic and creative approach to digital, social and innovation.”
“We look forward to partnering with them to enrich the consumer experience across our luxury champagne, wine and spirits brands,” Maloney said.
The appointment comes a day after Pernod Ricard announced AnalogFolk as its new creative agency for Jacob’s Creek, a loss for Havas which had worked with the brand for several years.
Havas’ current clients include Defence Force Recruiting, Ebay, Sony, Peugeot and Reckitt Benckiser.
topics
Belvedere
Cape Mentelle
Chandon
Cloudy Bay
Dom Perignon
Glenmorangie
Havas
Hennessy
Krug
Moet & Chandon
Moet Hennessy
Red Agency
Ruinart
Veuve Clicquot
