Moët Hennessy Australia New Zealand appoints prolific luxury marketer as marketing director
Luxury alcohol giant Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its new marketing director.
An experienced marketer within the luxury and fast-moving consumer goods (FMCG) industries, Charrier’s appointment sees her move on from her position as marketing director of Moët Hennessy Singapore and Malaysia – a role she has held the last three years.
During her time with the brand in Southeast Asia, Charrier helped revitalise its strategic planning for the region, contributing to market share-enriching initiatives, and an impact on the brands’ consumer perception within the area.
For the local role, Charrier will be taking the helm of 18 marketing strategies for their respective brands in the region, leading initiatives that are expected to increase brand growth and consumer engagement.
At the same time, the long-time luxury marketing professional will work to strengthen consumer connections with a plethora of brands – local and global – such as Cloudy Bay, Veuve Clicquot, Krug and Glenmorangie, and more.
Nausicaa Charrier
“I am excited to join Moët Hennessy Australia New Zealand and deeply honoured to lead such an exceptional portfolio of iconic brands,” Charrier said.
“I look forward to working alongside the talented team to enhance our brands’ desirability by building meaningful connections and memorable experiences for both our consumers and partners.”
Charrier’s career has seen her action crucial business operations at Moët Hennessy and Marie in France; spend just over three years as the global marketing director for Belvedere vodka in New York where she initiated a brand reset, and spearhead an accelerated value creation strategy for Moët Hennessy in Asia.
“We are thrilled to have Nausicaa join our team. With Nausicaa at the helm, we will continue to lead our market segments, and to drive innovation and creativity in the region,” Moët Hennessy Australia and New Zealand’s managing director, Ashley Powell, added.
“Nausicaa’s extensive experience across multiple markets and Maisons will be invaluable as we continue to grow our brands, delight our consumers and drive value for our business and partners.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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