Just three months after merging, Nibble Edge has reported rapid growth, having secured 11 major new clients and exceeded first-quarter targets by 300%.
The 30-person agency has had a stellar three months, positioning itself as a powerful player in the B2B, financial services, and business sectors.
It has delivered agile, client-centered solutions, and rather than chasing high-profile pitches, is focused on delivering real value in areas often overlooked by other agencies.
Clients including CBOE and Vinidex have appointed the agency, while others including Global X and CSR have expanded Nibble Edge’s remit on their brands.
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“A lot of agencies are focused on the ‘sexy’ creative accounts, but we’re thriving in areas that require complex, nuanced work,” said Fergus Stoddart, founding director.
“As much as possible, we are trying to operate as an extension of their in-house teams, working out where their strengths are and where we can add the most value.
“Our operating model is all about flexibility,” he continued. “We’re not chasing ego or status; we’re focused on what works best for our clients, even if it’s less glamorous. That’s been key to our success, and we’re seeing more referrals because of it.
“Of the 11 clients who have started work with us, only one came through a pitch. It’s allowing us to spend way more time focused on our own clients.”
Since merging, the agency has also doubled down on its creative production capabilities, expanding its team in India with talent across animation, motion graphics, 3D, and 4D capabilities.
The strength shown in its first quarter has opened up new opportunities, including global accounts, according to managing director Deepika Rodrigo.
“Two of our accounts are now truly global. We’ve built a brand-trained, multidisciplinary team in India that seamlessly collaborates with our senior onshore heads, creating a powerful balance of creativity, digital expertise, and cost-effective solutions
“This model also means, in Australia, we’re bucking the industry trend of ‘juniorisation’ focusing on keeping senior talent onshore that can add strategic value with every interaction,” she concluded.