Mojo’s creative chief: I don’t want silos or fiefdoms
The creative department of Publicis Mojo Sydney is undergoing a structural and cultural revamp following the departure of highly-prized ECD Micah Walker.
Co-chairman and chief creative officer of the Mojo group in Australia and New Zealand Craig Davis took full creative control of the Sydney office following Walker’s exit in July.
He told Mumbrella that he has put into place a “flatter” structure within the creative department based on the principle of “meritocracy”.
“I’ll be more more hands on at the agency,” he said. “But I want a flatter, meritocratic system. I don’t silos or fiefdoms. I’m not just looking to change the structure of our creative department, I want to change the culture.”
Walker is said to have played a very close hand in producing as well as driving the work at Mojo Sydney. The agency’s best work has included ‘Ride’ Coke’s energy drink Burn, which won a lion at Cannes, and the Knight Rider-themed spot for Hahn Super Dry, which won Mumbrella’s ad of the month last month.
Davis, the former worldwide creative director of JWT, returned to Australia in June 2009 to join Mojo. His brief was to improve the agency’s creative reputation.
According to Mumbrella’s creative agency review survey, Publicis Mojo Sydney ranks outside of the top 15 most highly-regarded agencies in Australia.
Their pure waters stuff for Boags was also awesome!
User ID not verified.
Three years and still ranking outside 15 and lower than Ogilvy Sydney.
Bang up job there.,,,,
User ID not verified.
the Mumbrella CCreative agency review must be flawed.
Over the last couple of years Mojo Sydney has smashed it. The fact you think there’s 15 other agencies ahead is laughable.
No I don’t work there.
User ID not verified.
Please inform us to how Mumbrella rates creativity in Sydney?
User ID not verified.
I think your creative agency review survey ranks outside the top 15 creative agency review surveys in advertising.
User ID not verified.
Flat’s the right word for it.
User ID not verified.
To give an agency a more creative profile, hire better account service.
User ID not verified.