Momentum Worldwide PR wins AMF Bowling

Integrated agency Momentum Worldwide PR has won the account for entertainment and sporting venue brand  – AMF Bowling.

The announcement:

Sydney, Monday 21 May 2012 – AMF Bowling, one of Australia’s leading entertainment, leisure and sporting venues has appointed Momentum Worldwide PR as its project agency of record.

Momentum will be responsible for brand communications, publicity, community engagement and experiential to support the AMF Bowling marketing strategy of driving engagement of young socials and families.

AMF Bowling Marketing Manager Neema Shah said: “We are very excited to have Momentum join our agency family. We identified the need for a fresh and new PR approach and were very impressed with Momentum’s PR credentials, their creativity and understanding of our brand.”

Momentum’s PR Director Anna MacIntosh added: “AMF Bowling is one of Australia’s most recognisable leisure brands so we’re thrilled to add them to our client portfolio.

“Our work with AMF Bowling will see the team broaden our scope beyond PR to help position AMF Bowling as an entertainment destination,” Anna continued.

With 45 locations nationwide AMF Bowling centres feature state of the art sound systems, glow in the dark bowling, arcade games and café and bar facilities.

Source:  Momentum Worldwide press release



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