Mondelez pitches below-the-line account and sticking with Joyville approach

Snack food giant Mondelez is looking to “consolidate” its below-the-line marketing activity with a pitch, and has said it will stick with its Joyville campaign after the approach was dumped in the UK.

The pitch for below-the-line started before Christmas, although Mondelez declined to reveal which agencies are involved in the ongoing tender which is understood to have attracted a large number of agencies.

The confectionery giant also confirmed to Mumbrella it is pressing ahead with the Joyville campaign for Cadbury Dairy Milk, after reports in the UK the “wacky” approach had been dropped there, as it unveiled its latest TVC “Keith”, an office manager lip-synching with hold music.

https://www.youtube.com/watch?v=aKNqojGjT_Q&list=UUaopbQwxhv2POUZYPYngXlw&index=1