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Four agencies win out in Mondelez below-the-line pitch

mondelez logoSnack food giant Mondelez has revealed 30thirty, Immediate, Integer and Oxygen will handle its below-the-line marketing activity following a competitive pitch.

Mondelez told Mumbrella earlier this year it was looking to “consolidate” its below-the-line marketing activity with the pitch which had started before Christmas.

A spokesperson said: “We’re satisfied that we have a diversity of talent, ideas and experience in the group appointed to do great work on our iconic and upcoming brands.”

Mondelez brands include Vegemite, Cadbury, Kraft, Philadelphia, Belvita and The Natural Confectionary Co.

Integer, a promotional and shopper marketing agency, is part of Whybin / TBWA Group and has worked with brands including Coors, Kellogg’s, Lifescan and Penzoil and recently completed work with a number of Victorian wineries in the Treasury Wine Estate Portfolio during their sponsorship of the Melbourne Food and Wine Festival 2013.

Sydney-based 30thirty, which describes itself as an integrated marketing agency, has worked with Panasonic and Unilever Australasia as well as Coca-Cola, Panasonic and Schick.

Brand agency Oxygen, which has offices in Melbourne and Shanghai, has clients including Cooper’s, Scweppes and Heinz.

Immediate is a marketing and multimedia agency based in South Melbourne and has clients including Wolf Blass and Papa Giuseppi’s.

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