Month in a minute: June’s biggest agency stories

In this new series Mumbrella wraps up the biggest news of the month across media, creative and PR. In June, Mumbrella highlights the end of BMW and Ogilvy's 20-year relationship, Telstra's new PR roster, Amazon's latest creative agency and Queensland Government's media tender.

June’s creative agency wrap:

1. The Government opened a $3m tender seeking a creative agency to rebrand Australia

The Australian Government announced it was seeking a creative agency to create the next generation of Australia’s international branding.

 2. Priya Patel joined DDB as its managing director

Patel joined the Sydney creative agency to replace its former CEO Nicole Taylor, joining the agency from her previous roles as the marketing services creative consultant at David Jones.

Throughout her career Patel has also had stints at Y&R London as its managing director

3. Football Federation of Australia appointed Publicis Groupe’s Saatchi & Saatchi and Starcom

Football Federation Australia (FFA) appointed Saatchi & Saatchi as its creative agency lead and Starcom as its media agency lead, parting ways with incumbent agency BMF.

4. Lucielle Vardy left Emotive as its chief strategy officer to join Naked as its head of strategy

After joining Emotive in 2016, Vardy left the agency to take up a role as Naked’s head of strategy.

Throughout her career Vardy has also had stints at Mindshare, Virgin Mobile and TBWA.

5. The Queensland University of Technology has opened a tender seeking a creative agency

QUT is seeking a creative and digital agency with media buying capabilities to provide advertising and marketing content, insight, strategy as well as media planning and buying for QUT’s corporate and faculty ad campaigns.

QUT spends between $3m and $6m

6. The former CEO of Y&R Phil McDonald resurfaced as a partner at BCM

Phil McDonald, the former CEO of WPP-owned creative agency Y&R, has been named as a partner of Queensland-based creative agency BCM.

McDonald: “After a long time working in the big, global, multi-nationals, I am very excited about the prospect of joining a more agile, creative independent”

June’s PR agency wrap:

1. Amazon appointed DJE Holdings as its agency of record

The owner of Edelman, DJE Holdings, won Amazon’s retail PR account with DJE’s Revere to lead the account.

2. WPP AUNZ’s PR operation Ogilvy PR rebrand to ‘Opr’

Ogilvy PR has rebranded, dropping the Ogilvy name to become ‘Opr’.

3. Hill + Knowlton’s managing director Penelope Holloway resigned

Hill + Knowlton, one of WPP AUNZ’s PR agencies, is now searching for a new PR agency after its managing director Penelope Holloway resigned to relocate to the North Coast of NSW.

Holloway is departing the agency after eight years

4. Adhesive PR won TripAdvisor’s PR account

The appointment will see the agency take responsibility for the travel and restaurant website’s PR, social media and influencer accounts.

Adhesive PR has won TripAdvisor’s PR account

June’s media agency wrap:

1. Initiative won Western Australia’s Government media account

IPG’s Initiative won a key part of the Western Australian Government’s $60m media account.

2. Racing Victoria appointed Bohemia to its media account

M&C Saatchi’s Bohemia won the Racing Victoria media account from incumbent agency Vizeum.

3. Zenith Brisbane named its new managing director Warwick Taylor

Warwick Taylor, former director of media solutions at Bauer Media, joined Zenith in Brisbane as general manager.

He replaces Gabby Stewart, who departed the company in March after eight years as general manager

4. Nestle switched its account from Wavemaker to IPG Mediabrands’ UM after three years with the WPP Group M agency.

Bass: Big ambitions for Nestle

Danny Bass, CEO Australia & New Zealand for IPG Mediabrands said: “We have all worked tirelessly to ensure the very best for Nestle, an iconic business with ambitions that match ours, to be the best we can be and evolve into the future. We will be working closely with them all to ensure a smooth and swift transition.”

5. And the financial year ended on an even lower note for Group M when Procter & Gamble dropped Mediacom in favour of Publicis Group’s Starcom.

Controversially, P&G is believed to have asked for 120-day settlement terms


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