Month in a Minute: September’s biggest agency stories
Mumbrella wraps up the biggest news of the month across media, creative and PR. In September, WPP announced its new CEO and merged two of its biggest agencies; Tourism Tasmania prepared to pitch; One Green Bean’s CEO resigned to join ad agency DDB; Kellogg’s consolidated its agency roster and Carat named its new managing director.
September’s creative agency wrap
1. WPP announced Mark Read as Sir Martin Sorrell’s successor
Read, who is now one of the most powerful leaders in advertising, was previously the chief operating officer at WPP for six months.
