Moon Communications wins Mardi Gras

Sydneys gay and lesbian festival Mardi Gras has appointed STW’s  Moon Communications  Group to its handle strategy and creative.   

The announcement:

Sydney, June 20, 2011: STW’s Moon Communications Group has been appointed to provide the strategic and creative work to showcase the Sydney Gay & Lesbian Mardi Gras to local, national and international audiences in 2012.

Starting immediately, Moon will be working with Mardi Gras organisers on brand strategy and the subsequent roll out of all brand and creative components of the campaign.

Moon’s Managing Director Anouk Darling said: “Mardi Gras is such an exciting project to be working on. It is such a wonderful iconic event for Sydney and Australia however it also has significant importance to a global audience.” “As such, there is a lot at stake,” she added.

“Mardi Gras is continually evolving. Starting as a civil rights campaign, it has gathered support and strong engagement from the gay community from the beginning. However it is now embraced by a huge diversity of local and international communities, so the challenge is to ensure the festival continues to be relevant and attractive to all stakeholders involved.

“Moon is well placed to help ensure Mardi Gras can deliver on this,” said Darling.

Mardi Gras Head of Marketing & Communications, Damien Eames, explains: “It’s not about a break with our past, but building on the core values that have made it so successful while ensuring all of those involved feel connected and engaged with the event and its vision both now and in the future.”

“It’s important to keep it fresh, alive and exciting for all – from international tourists looking for the beach and the Sydney summertime experience; to the local communities for whom the event is both a major platform for self-expression and a pride,” said Eames.

“We’re really pleased to have Moon working with us to make this happen.”

It’s also a project that is close to home for Moon being based in the Mardi Gras backyard of Surry Hills said Darling. “We’ve loved watching the local community embrace its growth and change over the years and now look forward to helping continue in its long term success.”

Moon Communications Group is part of STW Group, Australia’s leading marketing content and communications services group. Moon specialises in delivering creative brand, retail, advertising, digital and interactive solutions.

source: STW Group press release


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