Moonpig’s two dad strategy
Buy one, get one for half price is a tried and trusted marketing strategy.
But Dr Mumbo can’t help but think that the special offer from online greetings firm Moonpig is slightly niche…
(And before anyone in Australia starts panicking, June 19 is Father’s Day in the UK.)
Not really. My wife will probably buy three Father’s Day cards – one for me, one for her dad, and one for my dad.
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Yeah, my god-daughter will most likely by one for each of her Dads.
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