‘More critical than ever’: IAB Australia outlines 2025 priorities

November 20, 2024 1:01

IAB Australia is determined to strengthen responsible frameworks in 2025 to meet growing expectations from stakeholders, while exploring new market needs and dynamics.

Set for release on Wednesday at the inaugural IAB Australia Leadership Summit, the peak trade association for online advertising in Australia’s annual report outlines these intentions, as well as its key priorities for the new year.

Per the report, it will focus on harmonising carbon emissions tracking for media buying and planning, it will evolve the digital ratings currency Ipsos Iris, it will work with the industry and government ahead of upcoming privacy reforms, and it will provide guidance on AI developments impacting the digital advertising space.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.