‘More critical than ever’: IAB Australia outlines 2025 priorities
IAB Australia is determined to strengthen responsible frameworks in 2025 to meet growing expectations from stakeholders, while exploring new market needs and dynamics.
Set for release on Wednesday at the inaugural IAB Australia Leadership Summit, the peak trade association for online advertising in Australia’s annual report outlines these intentions, as well as its key priorities for the new year.
Per the report, it will focus on harmonising carbon emissions tracking for media buying and planning, it will evolve the digital ratings currency Ipsos Iris, it will work with the industry and government ahead of upcoming privacy reforms, and it will provide guidance on AI developments impacting the digital advertising space.
Further work to update the Australian Digital Advertising Practices will be confirmed in 2025. The body will also develop best practice and standards for the emerging retail media industry, and will improve the effectiveness and efficiency of digital advertising operations – with a particular focus on advanced TV solutions to improve the CTV experience.
The report also outlined some milestones that IAB Australia hit in 2024.
The body celebrated 190 members this year – including 20 new ones in FY24, and 12 to date in FY25. It also celebrated the more than 350 people who have participated in IAB Councils and Working Groups, representing a wide range of digital advertising industry companies.
This year, 90 people also participated in its mentoring program, which has now supported 450 people total, while more than 1,800 e-learning modules were undertaken.
The IAB also completed eight submissions to Government inquiries, along with many consultations.
Finally, it celebrated its work with the IAB Tech Lab on new frameworks and guidance for the industry – including podcast measurement, data clean rooms, CTV measurement, and more – to ensure the effective operation of digital advertising in a world of evolving technology and regulation.
“As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever,” said recently appointed IAB Australia Chair, and commercial director of media at carsales, Vanya Mariani.
“I am immensely proud of our board and what we have achieved over the past year. While we may be fierce commercial competitors in our day jobs, we continue to unite within the IAB to support Australia’s $15.6 billion digital advertising market.”
Gai Le Roy, IAB Australia’s CEO, added: “I extend a thanks to all our members for their investment in the IAB. It allows us to provide a wide range of services to member companies, as well as funding the important work we conduct on behalf of the entire industry.
“As we head into 2025, our Board, Councils and the full IAB Australia team will continue to both lead and support the industry.”
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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