More lions for Dumb Ways cements Australian dominance at Cannes
Australia has affirmed its dominance of the 2013 Cannes Lions, with Dumb Ways to Die winning seven more lions – including two grand prix – as the festival draws to a close.
The campaign, written by McCann Australia’s ECD John Mescall for Metro Trains has won more awards at Cannes than any other campaign in the festival’s history – although there are now more categories to win lions in, as new categories are introduced every year.
In the early hours of this morning Australian time, the hit viral – which has been watched more than 50m times on YouTube – picked up the grand prix in the film category, the grand prix for integrated, two golds in branded content and entertainment and a gold and a silver and a bronze for film craft.
Clemenger BBDO Melbourne, Host, Leo Burnett, DDB Melbourne, Revolver, The Sweet Shop and Will O’Rourke also flew the flag for Australia.
Clems claimed gold for ‘Beer chase’ for Carlton Draught and a silver for ‘Coincidence’ for Carlton Mid in film.
Following last year’s success with its work for Air New Zealand, Host again showed its capabilities in branded content and entertainment, winning a silver for Share a Coke and a song for Coca-Cola.
DDB Melbourne won a film bronze for ‘Soy aftertaste face’ for Devondale. Will O’Rourke/Revolver won silver for ‘Tumble’ for Schweppes, and ‘Beer chase’ for Carlton Draught gave Revolver/Will O’Rourke bronze for film craft.
Well done to the creative team. However, I’d like to know whether they were inspired by the long-running Horrible Histories segment, “Stupid Deaths”.
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Here are the statistics on level crossing near misses http://goo.gl/vsuzZ
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