More pain for Sydney radio ad market

The decline of adspend in the Sydney radio market has continued with a drop of more than 9% over the last financial year, Commercial Radio Australia said today.  

According to the CRA, the fall in radio adspend across all of the nation’s metro markets was less dramatic at just over 3%, based on figures prepared by Deloitte.

In the 12 months ending in June 2009, compared to the same period a year before:

  • Sydney was down 9.4% to $198m
  • Adelaide was down 3.4% to $59.9m
  • Brisbane was down 2.4% to $109m
  • Melbourne was up 1.7% to $189m
  • Perth was up 0.9% to $83.8m

Quarter-on-quarter, the Australian metro radio market was down 3.8%, which suggests the decline may be slowing. At the end of 2008, the quarter-on-quarter fall was 6%.

Joan Warner, the CRA’s CEO said that the Australian radio industry was doing better than newspapers and free TV and than its radio counterparts in the UK and US.

She said: “The industry is working hard to promote its strengths, particularly in these tough economic times. The switch-on of digital radio over the past few months in the five capitals should also help in attracting new advertising opportunities in future years.”


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