More than half of Australians look to spend more on Christmas gifts, survey finds
Marketers take note: more than half (59%) of Australians said they are looking to spend the same or more than last year for Christmas gift purchases despite inflationary pressure, according to research by Australian Retailers Association (ARA) and Roy Morgan.
The Christmas Gift Buying Survey finds the average gift purchase to be $700 this year, down $26 from last year’s estimate.
