2 years ago Viewability is the most meaningful metric buyers have ever had – but it needs to be used wisely 9
Sponsored 3 years ago ‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability
Sponsored 3 years ago ‘Full transparency is necessary’: Spotify’s new recruit Dan Robins on the digital industry’s challenges 3
3 years ago After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure 15
3 years ago Nine overhauls ad inventory to improve viewability in effort to maintain trust with marketers 6