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Morning Update: Oct 9 – Visa makes NFL dreams come true; Downtown Abbey rape scene defended; Twitter TV ratings measured

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=18RFNmoh18A

AdWeek: Visa Makes Your NFL Dreams Come True, Like Teaching Julio Jones a New Touchdown Dance

“It may go without saying that NFL fans have an insatiable desire to get close to their gridiron heroes, whether that means having them coach a local peewee team or teaching them a customized victory dance. Some of those fantasies work out better than others, according to new spots from BBDO New York and Atmosphere Proximity for longtime NFL sponsor Visa.”

The Guardian: Facebook’s UK tax bill: £0

“Facebook paid no corporation tax in Britain last year, according to its latest accounts, despite taking an estimated £223m share of the digital advertising market.”

AdWeek: Sports Illustrated Is testing a New Type of Paywall – What’s more valuable, time or money?:

“Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first.”

Media Guardian: Downton Abbey rape scene defended by series creator

“Downton Abbey’s Oscar-winning creator has defended the controversial rape scene that featured in the latest episode of the ITV drama, but has also apologised to any viewers who thought the Sunday evening programme should not ‘go there’.”

Advertising Age: McCann Melbourne Made Up a Word to Sell a Print Dictionary

“What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough”

Mashable: Nielsen Starts Measuring Twitter TV Ratings

“It shouldn’t come as too much of a surprise that Breaking Bad would dominate Twitter during the week of its series finale, but the real surprise is that networks can now tell just how well their shows performed on the social network compared to others. The numbers come from Nielsen’s new Twitter TV ratings, which officially launched on Monday and promises to quantify the number of users who post and view tweets about popular TV shows.” 

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