Morning Update: John Lewis Christmas ad and Darth Vader parody; Pandora double its number of relevant ads; Copyranter on terrible taglines

The Guardian: John Lewis Christmas advert: who is Moon Hitler?

How come he’s on the moon? That’s probably the first question you asked yourself upon seeing the new John Lewis advert this morning.

Well, maybe not the first – that was either “What sort of little girl owns such a powerful telescope?” or “How is he still alive without any oxygen? Shouldn’t his skull have exploded in a huge arc of bone and gore the second he took his helmet off, like that bit in Total Recall?” – but it’s likely to be the one that stuck with you.

The Poke: The John Lewis Christmas Ad 2015 (The Dark Side Version)

Christmas wouldn’t be Christmas without a parody of the John Lewis ad…

Adweek: Pandora aims to double its number of relevant ads

Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of its engaged listening audience.

But in an increasingly fragmented media world, the Oakland, Calif.-based company—like so many tech platforms—strives to better target consumers across desktop and mobile screens. Not to mention, go toe-to-toe with for marketers’ attention with Spotify and Apple Music.

AdAgeDarth Vader Skydives, Minions Hit the Slopes in Latest U.K. Xmas Extravaganza

In the latest over-the-top holiday spot from a U.K. retailer, Argos brings us snow zorbs, Minions, a top snowboarder and XBoxes zooming downhill on a ski slope in an energetic extravaganza that features dozens of gift ideas.

It starts with Canadian snowboarder Justin Lamoureux leaping from a 10-meter ledge holding a red flare, and he’s then followed by 50 professional skiers and snowboarders as they rush down the mountainside surrounded by snow-mobiles, snow-buggies, zorbs, and even an Elsa bed from Disney’s “Frozen” , as well as Beats headphones, Minions, Xboxes, TVs, wearable tech and toys. Star Wars-masked stuntmen hover overhead.

Campaign: Boots recruits Jessie J for glamorous Christmas campaign

Boots has employed pop singer Jessie J to sing on the soundtrack for this year’s Christmas ad campaign, which transports the viewer into a world of style and glamour.

The ad by Mother is shot through the eyes of a firefly, which sweeps through an array of festive rooms filled with beauty products.

Digiday: Copyranter on terrible taglines

The Great American Tagline was already brain dead when Nike pulled the plug three years ago by insanely killing “Just Do It” as its universal worldwide brand statement.

This is what Nike’s “vice president of digital sport,” Stefan Olander, said at the time about why it decided to scrap the one of the most successful and most profitable taglines in advertising history: “People now demand us not to say, ‘Just do it.’ They say, ‘Help me just do it,’” ‘Enable me to just do it.’”



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