Morning update: Terry Crews marries himself for Old Spice; Buzzfeed creates first ad – with cats; Weight Watchers crashes the Super Bowl

Creativity Online: Terry Crews Is Married to Himself in Latest From Old Spice

Old Spice is back with another zany spot featuring Terry Crews, and a lot of yelling. This time, Mr. Crews has a nightmare in which he keeps seeing his double — on the street, and even in the marital bed. The spot, by Wieden & Kennedy Portland and directed by Fatal Farm, is a follow-up to last year’s Get Shaved in the Face ad for the brand’s line of electric shavers, which showed Crews getting shaved by his mini-me. If you like it loud and crazy, this is for you.

AdWeek: BuzzFeed Creates Its First TV Ad, and of Course It Features Cats

BuzzFeed and Friskies are headed to the Super Bowl with their “Dear Kitten” branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second TV spot, which will air in the cat-themed markets of Los Gatos, Calif.; Kitty Hawk, N.C.; and Pawnee City, Neb., during the NFL championship game. A longer version of the ad will be posted online for those craving more cat videos.

Marketing UK: Government plain packaging plan dubbed ‘unlawful’ by Silk Cut owner

The Government’s moves to push through legislation for unbranded tobacco packaging have been described as “unlawful” by the owner of cigarette brands Camel, Silk Cut and Benson & Hedges.

Reacting to this morning’s surprise news that the Coalition is to put a pre-election vote to MPs ahead of May’s General Election, Gallaher Tobacco owner Japan Tobacco International (JTI) argued that an outlawing of branded packaging would deprive it of assets “worth billions of pounds”.


New York Times: U.S. Seeking a Stronger World Media Voice

Andrew Lack was sworn in this week as the first chief executive of the Broadcasting Board of Governors, putting him in charge of an agency with a $700 million budget and an outsize influence on shaping world opinion about the United States. Foreign policy experts and some critics say the appointment of Mr. Lack, the former president of NBC News and a prominent news media executive, represents a sea change for the often-criticized agency, which oversees United States government-supported civilian international news media such as Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcasting Networks and Radio Free Asia.

Ad Age: Will a Weight Watchers Super Bowl Ad Resonate?

This sounds like a potential buzzkill: Weight Watchers is planning to air an ad during the Super Bowl, which is one of the biggest eating days of the year.

The diet marketer confirmed the ad buy today through a spokeswoman. But Weight Watchers declined to discuss specifics, other than to say that the spot will run nationally and is by agency-of-record, Wieden & Kennedy.


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