Morning Update: Coke celebrates parenthood; Volvo Van Damme split most popular ad

Miranda Ward

December 17, 2013 9:16

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood

“In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke Life. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the “Toys R Us has thrown up all over my house” stage. Not a new concept for advertising, but it’s done in a beautiful way.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.