Morning Update: Ad seeks encourage women to get active; Dumb Ways to Die makes Ad Age’s top ad campaigns of the 21st Century

Miranda Ward

January 13, 2015 8:25

https://www.youtube.com/watch?v=aN7lt0CYwHg

Campaign: Ad drive seeks to combat ‘fear of judgment’ that stops women taking part in sport

Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.

The 90-second “this girl can” TV ad will launch tonight during the Coronation Street ad break at 7.45pm.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.