Morning Update: Ads play on humanity of Apple Watch; Writers withdraw from gala in Charlie Hebdo protest

Creativity:  A Trio of Ads Play up the ‘Humanity’ of the Apple Watch

Apple Watch day is here, and so are a trio of new ads for the device, created by the brand’s in-house marketing team and TBWA/MAL. The dialogue-free spots, like previous Apple and tech brand ads, play up the emotional aspect of the tech and show how the Apple Watch complements a particular aspect of our humanity.

The Guardian: Peter Carey among writers to protest PEN honour for Charlie Hebdo

Peter Carey, Michael Ondaatje, Francine Prose, and at least three other writers have withdrawn from next month’s PEN American Center gala, citing objections to the literary and human rights organisation’s honouring of the French satirical magazine Charlie Hebdo.

PEN announced on Sunday that the writers were upset by Charlie Hebdo’s portrayals of Muslims and “the disenfranchised generally”. The Paris-based magazine, at whose offices 12 people were killed in a January attack, is to receive a Freedom of Expression Courage award at the 5 May event in Manhattan. Much of the literary community rallied behind Charlie Hebdo after the shootings, but some have expressed unhappiness with its scathing cartoons of the prophet Muhammad and other Muslims.

inspiring spirit

Mumbrella Asia: Scoot names aircraft ‘Inspiring Spirit’ in mocking tribute to American airline it says has copied its marketing

Scoot has named a newly acquired aircraft after the American airline that it says has aped its branding and marketing.

The four year-old Singapore Airlines-owned budget carrier has named its new Boeing 787 Dreamliner ‘Inspiring Spirit’ in mocking tribute to US carrier Spirit Airlines, which Scoot claims has copied its advertising ideas, brand colours, look and feel, and the brand’s irreverent sense of humour.

NY Times: CNN’s Peter Hamby Is Moving to Snapchat

For many young political reporters, the apex of television journalism is landing a job as a correspondent for CNN. For Peter Hamby, it is landing an editorial spot working at a hot smartphone app.

Mr. Hamby, a national political reporter for CNN, said on Monday that he would soon join Snapchat, the photo and video messaging start-up that is popular with young audiences, in an editorial capacity.

AdAge: One Dorito In This Handful Could Melt Your Face

Brace your taste buds, America — Doritos is bringing its limited-edition “Roulette” bags to the U.S.

The packages include what appear to be regular nacho cheese flavored chips. But roughly one out of every six chips is super spicy, even though it looks like every other chip. Or as Frito-Lay Senior Marketing Director Jeff Klein puts it, “melt-your-face” hot.


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