Morning Update: Ads play on humanity of Apple Watch; Writers withdraw from gala in Charlie Hebdo protest

Alex Hayes

April 28, 2015 8:31

https://www.youtube.com/watch?t=10&v=x4TbOiaEHpM

Creativity: A Trio of Ads Play up the ‘Humanity’ of the Apple Watch

Apple Watch day is here, and so are a trio of new ads for the device, created by the brand’s in-house marketing team and TBWA/MAL. The dialogue-free spots, like previous Apple and tech brand ads, play up the emotional aspect of the tech and show how the Apple Watch complements a particular aspect of our humanity.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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