Morning Update: Airbnb kick of ‘Is Mankind?’ campaign with trans-friendly message; 10 Most Watched Ads on YouTube in June
AdAge: ‘Transkind’ Airbnb Spot to Air After Caitlyn Jenner ESPY Win
Airbnb will debut a spot with a trans-friendly message timed to Caitlyn Jenner’s appearance during tonight’s ESPY Awards on ABC.
Airing after Ms. Jenner wins the ESPY Arthur Ashe Courage Award, the spot will launch Airbnb’s “Is Mankind?” campaign, and specifically ask viewers to “find out how kind the women, men and trans of our mankind can be.”