Morning Update: Airbnb kick of ‘Is Mankind?’ campaign with trans-friendly message; 10 Most Watched Ads on YouTube in June

AdAge: ‘Transkind’ Airbnb Spot to Air After Caitlyn Jenner ESPY Win

Airbnb will debut a spot with a trans-friendly message timed to Caitlyn Jenner’s appearance during tonight’s ESPY Awards on ABC.

Airing after Ms. Jenner wins the ESPY Arthur Ashe Courage Award, the spot will launch Airbnb’s “Is Mankind?” campaign, and specifically ask viewers to “find out how kind the women, men and trans of our mankind can be.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.