Morning Update: Airbnb kick of ‘Is Mankind?’ campaign with trans-friendly message; 10 Most Watched Ads on YouTube in June

AdAge: ‘Transkind’ Airbnb Spot to Air After Caitlyn Jenner ESPY Win

Airbnb will debut a spot with a trans-friendly message timed to Caitlyn Jenner’s appearance during tonight’s ESPY Awards on ABC.

Airing after Ms. Jenner wins the ESPY Arthur Ashe Courage Award, the spot will launch Airbnb’s “Is Mankind?” campaign, and specifically ask viewers to “find out how kind the women, men and trans of our mankind can be.”

The ad will be a variation of an ad released online earlier this week, featuring voice-over by Angela Bassett and a baby walking toward a door. That ad — which challenges viewers to go look through other people’s “windows so you can understand their views, sit at their tables so you can share their tastes” — will start running on TV in the U.S., Australia and the U.K. Both ads were created by TBWA/Chiat/Day.

The Guardian: 60 media workers killed in first half of this year for doing their job

A total of 60 media workers were killed in the first half of 2015, according to the biannual report by the International News Safety Institute (INSI).

Its report, Killing the Messenger, details the number of journalists killed for simply doing their job, how they died and where they worked.

For the first time since INSI began to compile its reports, a western democracy (France) was listed as the deadliest country in the world to be a journalist.

The New York Times: Netflix Posts Mixed Results, but New Memberships Surge

Netflix added a record 3.3 million streaming members in the second quarter as its original shows like “Daredevil” and “Orange Is the New Black” lure new customers in the United States and across the globe.

The company said on Wednesday that its total number of paid streaming members in the quarter reached 62.7 million, driven by its programming slate and rapid global expansion. That figure compares with 48 million total paid streaming members during the period in 2014.

Total revenue was $1.6 billion in the second quarter, up 23 percent from the period last year.

But net income was down 63 percent from last year, to $26.3 million, or 6 cents a share, in the second quarter. Netflix has warned investors that it plans to break even globally until the end of 2016 as it continues to pour investments into its original television and film production and pushes ahead on its international expansion. The company has said that it will deliver material global profits after that period of expansion.

AdWeek: The 10 Most Watched Ads on YouTube in June

Dunkin’ Donuts, Hearthstone and OxiClean all make their debuts on Adweek and Google’s YouTube Ads Leaderboard this month, the latter in a partnership with BuzzFeed. But nothing could stop Arnold Schwarzenegger’s latest PSA for After-School All-Stars, in which the action star amusingly pranks Terminator fans.

Also making this month’s list: two Apple ads showing videos shot on the iPhone, along with spots by Ford, Google, Samsung and Dove Men+Care.

Mashable: Your Apple Watch may soon feature tiny little ads

Months after the Apple Watch’s ultra-hyped release, many advertisers are still grappling with the best way to make brands get your attention on tiny little screens.

And with analyst forecasts of flagging sales leading some media and industry watchers to speculate that the gadget may be a flop, some advertisers may start to question whether wearable devices are worth the trouble.

Creativity-Online: How Long Could Hold Your Breath in Cold Water? This Unsettling PSA Will Show You

British lifeboat charity the Royal National Lifeboat Institution (RNLI) shows you what it’s like to drown in cold water in a couple of hard-hitting PSAs filmed from the drowning person’s point of view.

In the first of two cinematic films by Blink director Tomas Mankovsky and Leo Burnett Change, the voiceover challenges the viewer to hold their breath, then simulates a terrifying drowning. Afterwards, we’re told that on land most people could hold their breath long enough to survive this, but in cold water we can barely hold our breath for 10 seconds.



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