Morning Update: Anna Kendrick meets Amy Schumer in MTV’s new ad

AdWeek: Anna Kendrick Meets Amy Schumer, and Won’t Soon Forget It, in MTV’s New Ad

We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer’s expense.

Schumer is hosting the MTV Movie Awards in April, for which this serves as an early promo. Nothing too exciting happens, but it’s entertaining nonetheless. If nothing else, Kendrick has shown time and again that she can make something out of nothing.

Mashable: The top 20 viral ads of January

The Super Bowl may have been in February, but January’s most shared ads were still dominated by hype for the big game.

Many companies started rolling out their Super Bowl ads in January, including several from Budweiser, who has exclusive beer advertising rights to the event. Athletes, cute animals and celebrities got plenty of camera time, naturally.

Mumbrella Asia: Creative agencies more to blame for holding back spend on new media, says Mondelez marketer Pete Mitchell

Creative agencies are more responsible than media agencies for being slow to spend on popular new media platforms, the head of media innovation at Mondelez International said last night.

In answer to a question from Mumbrella on whether spend in newer channels such as online and mobile was being curbed because agencies make larger margins on traditional media, Pete Mitchell, the Singapore-based global media innovation director at the snacks giant said that there was “some truth” in this notion.

Campaign: Ryanair hands £7m European creative business to Dare

Ryanair has handed its £7 million European creative business to Dare after a competitive pitch.=

The agency worked with Ryanair in 2014 on a project basis and created the Irish budget airline’s first pan-European campaign in April. Ryanair had previously not used an ad agency for more than 20 years.



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