Qantas shuffles roles promoting Loyalty CMO Stephanie Tully to replace McColl Jones

TullyQantas has today announced a reshuffle in its key marketing roles with Stephanie Tully promoted to executive manager, group brand and marketing.

Tully replaces Tim McColl Jones who departed in November, with Tanya Bulkin head of brand, planning and member marketing at Qantas Loyalty stepping up to replace Tully at Qantas Loyalty.

“This is a really exciting time for the Qantas brand. The Feels Like Home campaign has really connected with people and it’s performing beyond our expectations,” said Olivia Wirth, group executive – brand, marketing and corporate affairs, in a statement.

“This year we have a lot of really positive product and service initiatives to talk about, including new interiors on A330 aircraft, advances in inflight entertainment and improvements to our lounges.”

Tully has been the chief marketing officer of Qantas Loyalty and has more than 15 years’ experience in airlines. She led the Qantas Loyalty push which saw users challenged to find items inside a game in a bid to win points.

She will report to Wirth while Bulkin will report to Tully.

Qantas is in the midst of a major brand campaign Feels Like Home, which launched in in November in 2014 and which had been met with generally positive reviews.

The airline also announced it was changing its media agency for domestic business from Zenith Optimedia to OMD.
Nic Christensen


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