Morning Update: Anti gay marriage ad mimics coming out video; Outgoing Twitter CEO’s warning; Publicis wins Heineken creative

AdWeek: Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group’s Ad

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they’re (spoiler alert!) against it.

That stance is nothing new. And everyone is entitled to their opinion, as long as it doesn’t lead to legislation that discriminates. No, what’s galling about the ad is its appropriation of LGBTQ themes to marginalize LGBTQ people.

Campaign UK: Heineken selects Publicis Worldwide to be lead global creative agency

Heineken has refreshed its global agency lineup, by appointing Publicis Worldwide to be its lead global creative agency for the brewing giant’s lager brand.

Publicis Worldwide already worked with Heineken in some markets, including France and Italy, and the appointment will see it take additional responsibility for the brand’s global creative work.

AdAge: Huffington Post Said To Break Even on $146 Million in Revenue Last Year

The Huffington Post generated $146 million in revenue last year, according to a report in The New York Times Magazine. And yet the site failed to turn a profit, according to the story’s author David Segal, who reports that it broke even.

That’s a worrisome sign for digital-media startups, which, like The Huffington Post, rely almost entirely on digital advertising for revenue. The amount brands are willing to pay for digital display ads face constant downward pressure because there’s a near limitless amount of supply.

The Guardian: Next Twitter boss faces complex challenges, says departing Dick Costolo

The outgoing chief executive of Twitter has said he underestimated the pressures that going public would place on the company and warned that his successor would nevertheless have to manage an increasingly complex set of geopolitical challenges as well as the demands of Wall Street.

Speaking to the Guardian before his last day at the company on Wednesday, Dick Costolo said that while Twitter had grown revenue by 97% year on year to $1.7bn (£1.1bn), the pressure placed on the company obscured its other achievements in bringing 302 million monthly active users on to the service.


Mumbrella Asia: Eveready turns storybooks into Malaysian shadow and light art ‘to get kids off their iPads’

TBWA\Kuala Lumpur has created a storybook in the form of traditional Malaysian art Wayang Kulit – or shadow play – in a campaign for battery maker client Eveready.

The books, 30,000 of which will be sold in 1,000 trade outlets across the country, come to life by using a torch which projects cut-out shapes from the pages on to a wall.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.