Morning Update: Anti gay marriage ad mimics coming out video; Outgoing Twitter CEO’s warning; Publicis wins Heineken creative

AdWeek: Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group’s Ad

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they’re (spoiler alert!) against it.

That stance is nothing new. And everyone is entitled to their opinion, as long as it doesn’t lead to legislation that discriminates. No, what’s galling about the ad is its appropriation of LGBTQ themes to marginalize LGBTQ people.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.