Morning Update: Apple introduces new tagline in iPhone 5S ad; Top Gear regrets ‘offensive’ remark; Homeless hidden camera stunt

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=ODmfmUWqlSA

Mashable: Apple Channels the Pixies in New iPhone 5S Ad

“On the eve of its second-quarter earnings announcement, Apple has introduced a new tagline, “You’re more powerful than you think,” with a rendition of the Pixies’ “Gigantic.”

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