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Morning Update: Apple introduces new tagline in iPhone 5S ad; Top Gear regrets ‘offensive’ remark; Homeless hidden camera stunt

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Apple Channels the Pixies in New iPhone 5S Ad

“On the eve of its second-quarter earnings announcement, Apple has introduced a new tagline, “You’re more powerful than you think,” with a rendition of the Pixies’ “Gigantic.”

The empowering message is underscored by the ad’s plot, which features various musicians playing the song, first separately and then in unison. The narrative then expands to include others — athletes, motorcyclists, a dad — who are empowered by their iPhone 5S devices.”

The Guardian: Andy Coulson: I quit David Cameron role due to phone-hacking coverage

“Andy Coulson resigned as David Cameron’s spin doctor in January 2011 because his ability to do his job was being compromised by the phone-hacking scandal, a jury at the Old Bailey has heard.”

smile mumbrella asia 2Mumbrella Asia: Smile the blues away

“Is the best way to encourage upset people to visit an anti-suicide clinic a creep smile made from cut-outs from toothpaste ads?”

The Guardian: Top Gear ‘regrets’ offensive remark

“Top Gear’s executive producer, Andy Wilman, has expressed regret for offence caused by a remark on the show made by presenter Jeremy Clarkson that some viewers found racist.

Wilman’s statement was made following a formal complaint about the BBC2 motoring show’s Burma special broadcast in March. During the programme, Clarkson and co-hosts Richard Hammond and James May built a bridge over the River Kwai in Thailand.”

https://www.youtube.com/watch?v=u6jSKLtmYdM

AdWeek: Would You Recognize a Loved One Dressed Like the Homeless? These People Didn’t

“Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on the street?

New York City Rescue Mission partnered with agency Silver + Partner for a hidden-camera stunt that filmed people as they walked past loved ones dressed to look homeless. Later, the passersby were shown video footage of themselves walking past their relatives without a second glance. “

The Huffington Post: Lenny Henry Says The BBC Must Diversify Or Face A Licence Fee Boycott (VIDEO)

“Lenny Henry has demanded the BBC improve its recruitment of people from culturally diverse background amid wider calls for a general boycott of the BBC licence fee.

The actor also announced his plans to lead the public in a mass protest of Parliament at the lack of diversity in British television.”

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