Morning Update: Arnold Schwarzenegger stars in Comparethemarket.com ad
https://www.youtube.com/watch?v=vc0wraB9Fx4
Campaign: Schwarzenegger stars in new Comparethemarket.com ad
Comparethemarket.com’s meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company’s two-for-one cinema ticket deal.
The new UK TV spot opens with meerkats Aleksandr Orlov and Sergei touring a Hollywood movie set in a stolen buggy and talking about Comparethemarket.com offering its customers two-for-one cinema tickets on Tuesdays and Wednesdays for a year.
At the end of the ad, Aleksandr and Sergei hit Scwarzenegger with their buggy, causing the former govenor of California to spill his coffee and then scream at the pair to “get out!”
Mashable: Depend’s ads feature a parade of glamorous, pants-free millennials
This isn’t your grandmother’s adult diaper.
Depend, the brand behind special underwear and guards for people dealing with bladder leakage and incontinence, is trying to shed its stigma with a new promotional video showing young, healthy-looking women shedding their pants in public to reveal Victoria’s Secret-worthy Depend’s products.
In one ad, a model with glossy raven hair and a leather jacket is wearing a pair of black Depend underwear that, from a distance, plausibly resembles hot pants. Despite the conspicuous framing, the ads are supposed to be about undetectability.
https://www.youtube.com/watch?v=LHdVkPrdRYg
AdWeek: Apple Watch Gets a Series of ‘Guided Tour’ Videos Showing You Exactly How It Works
Thump-thump, thump-thump, thump-thump …
Will your heart beat faster for the Apple Watch after you’ve previewed its hotness in four”guided tour” videos the company posted on Friday?
Probably. Especially if, like me, you’re counting the seconds until April 24, when the high-tech timepiece goes on sale, and you can finally use it to send a pulse signal—that’s your heartbeat—to other wearers of the device.
Mumbrella Asia: Agency provides rural Indian village with light powered by shopping mall elevators
The new “philanthropic” arm of ad agency Grey, Grey for Good, has provided lamps for a rural community in India with batteries powered by the escalators of a shopping mall in a campaign for a real estate firm.
The initiative, for real estate and hospitality group K Raheja Corp, has seen 50 lamps with rechargeable batteries supplied to Chandori village in the state of Maharashtra, which the agency says is the test bed for the idea. The batteries are charged in dynamos fixed at the base of the escalators in InOrbit Mall, which K Raheja Corp owns.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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REA must be stoked at this…
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Love Arnie – but in the last month he’s been particularly over exposed in Aus. This really reduces his impact.
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