Morning Update: the best OOH ads of 2016; Instagram serving up X-rated content; Coke bottle caps play recorded messages
Ad Week: 16 Brilliant Outdoor Ads That Rocked the Real World in 2016
Out-of-home remains one of our favourite advertising mediums. There’s something particularly delightful about great work that lives in the physical world and not on a screen. The best outdoor work is immediate, visceral, instantly relevant—and just real—in ways advertising always strives to be.
This gallery of great outdoor advertising from 2016 has executions that are all over the map, from the U.S. to Canada to France to Australia, we find great ideas delivered in clever, thoughtful and often hilarious ways.
Campaign Live: Instagram Stories shows X-rated content to users not searching for it
Campaign spotted X-rated Stories appearing as suggestions on Instagram’s search page last week. Tapping the magnifying search icon on Instagram’s home feed takes the user into a new feed of suggested content, called Explore. This shows a variety of suggest images, videos and, now, Live Stories from accounts which the user does not follow.
Creativity: Coke Designed a Bottle Cap That Plays Recorded Messages
Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be played when the cap is turned.
The bottle’s built-in technology allows people to record for up to 30-seconds. The bottles are only being sold at two outlets in Sicily and distributed among selected influencers, in a pilot test for a possible further campaign next year.
Digiday: Why top publishers are still stuck distributing fake news
The prominence of fake and misleading news has shed light on how programmatic advertising and Facebook increasingly power the web, determining what readers see. Since then, Google and Facebook have vowed to stop serving ads to those shady corners of the internet.
But that doesn’t stop bogus stories from making their way onto top-tier publishers, which have in some cases ended up being the unintended distributors of such stories.
Mumbrella Asia: Double-digit growth leads to expansion of senior management team at OgilvyRED
Ogilvy & Mather’s specialist consulting arm OgilvyRED has made three senior appointments following double-digit growth in 2016. The growth in consulting revenues follows the launch of OgilvyRED in Asia Pacific at the beginning of the year.
