Morning Update: BT Sports wins Ashes; NFL game Madden goes way over the top; Oscars seeks new producer; Facebook gets gifs

Alex Hayes

August 24, 2015 8:24

https://www.youtube.com/watch?v=3eVF9uBbuqc

Creativity: ‘Madden: The Movie’ Might Make Your Eyes Explode

EA Sports and its agency Heat are known for going way over the top when it comes to promoting the Madden NFL franchise. Last year, to promote Madden NFL 15, they created an outrageous music video starring actors Dave Franco and Kevin Hart in a totally ridiculous game of one-upmanship. This year, to usher in what’s come to be known as “Madden Season” and the arrival of Madden NFL 16, they’ve turned up the rivalry in what could be the film trailer to obliterate all other film trailers, promoting the fictional “Madden: The Movie.”

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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