Unlike me, agency kids don’t enjoy getting drunk any more says media trading boss

How the SMh portrayed Swofte drinkign with younger colleage

How the Sun-Herald portrayed Swifte drinking with younger colleague and agency social committee member Matt Soulsby

The communications industry’s hard-drinking culture is dying out among younger staff, a senior executive from one of Australia’s biggest media agencies has claimed.

Describing himself as a “drinker of some renown”, Dentsu Mitchell’s 45-year-old national investment and trading director Nick Swifte told The Sunday Age and Sun-Herald that staff under 30 no longer stay for end-of-work drinks in the way they used to. He told the Fairfax newspapers:

“I like getting drunk. I’m a big fan of it. Working as a media buyer there is booze everywhere… it’s all free.”

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