Morning Update: Burberry and Waitrose launch Xmas ads; Trevor Noah has emergency appendectomy; The Economist moves to time based ad sales; Influencer deletes Instagram

Creativity: Julie Walters, Elton John and Romeo Beckham Pay Tribute to ‘Billy Elliot’ in Burberry’s Celeb-Filled Holiday Campaign

Burberry’s holiday campaign for this season pays tribute to “Billy Elliot,” with a host of well-known British stars jumping joyfully on a trampoline in homage to the movie’s opening sequence.

The video features Julie Walters, who starred in the original film 15 years ago, together with celebrities including Sir Elton John, James Corden, Naomi Campbell, Rosie Huntington-Whiteley, James Bay and Michelle Dockery (Lady Mary in ‘Downton Abbey’). Celebrity offspring Romeo Beckham (who took a central role in last year’s Burberry film) also appears. All of them are seen bouncing in slow-motion to the movie’s original soundtrack, “Cosmic Dancer” by T Rex, clad in various Burberry fashions. As glittery snow falls and fireworks go off, their outfits gradually get more festive. It’s a charming idea that pays off, and of course chimes with the brand’s classically British image.

AdWeek:Trevor Noah Undergoes Emergency Appendectomy

The Daily Show host Trevor Noah was rushed this morning into emergency surgery, where the late-night comedian underwent an appendectomy.

“We’re happy to report that the procedure went well and he is currently recuperating from the surgery,” Comedy Central said in a statement.

Tonight’s show will be a repeat, but Noah is expected back Thursday night.

Digiday: The Economist adopts time-based ad sales

The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption of time-based selling in early 2015.

“Viewability doesn’t provide attention. It is a proxy for quality. The next step in the evolution of media buying is trading attention,” Ashwin Sridhar, global head of digital products revenue at The Economist, told Digiday.

Campaign: Watch: Adam & Eve/DDB’s take on Waitrose Christmas

The TV ad features people celebrating Christmas in different ways to encourage customers to buy their festive goods at Waitrose regardless of what they like most about the season.

Food featured in the spot includes Wookey Hole Cave aged cheddar, Signature Spice Christmas Pudding, Heston from Waitrose Chocolate Buck’s Fizz Swirl, turkey breast parcel with pork and gingerbread and apricot stuffing.

The Guardian: Social media star Essena O’Neill deletes Instagram account

A teenager who dramatically altered her popular Instagram profile to reveal how she was paid for seemingly perfect images has deleted her account, encouraging followers to visit and donate to her new website instead.

Essena O’Neill, 18, who had 612,000 followers, had rewritten the captions on many of the images, explaining she was being paid to promote clothes and drinks, and had taken some of the selfies more than 100 times to get the right stomach-sucked-in shot. O’Neill said the pictures “served no real purpose other than self-promotion”.

AdAge: How Bud Light’s New NFL Deal Could Change Beer Ads

Bud Light will stay on as the NFL’s official beer sponsor through the 2021-2022 season as part of a new deal with the league that gives Anheuser-Busch InBev expanded marketing rights.

The multi-year renewal, which was announced today, for the first time will give the brewer the rights to use actual game footage involving current players in TV ads.

Previously, NFL rules prohibited the use of active players for beer sponsors, which is why beer ads typically show fans, coaches or retired players. However, the new deal still restricts Bud Light from showing individually identifiable players. So, for instance, a Bud Light spot could show fans watching a game — and for the first time the ad could show true game footage. But the ad could not include Peyton Manning, for instance.

Mumbrella Asia: Unilever targets new mothers in rural India with tearjerking docu-ad to sell Lifebuoy soap

In a video created by Mullen Lowe Lintas for Unilever soap brand lifebuoy, a little girl living in rural India thanks her mother for washing her hands during the first days of her life.

The video, which is part of Lifebuoy’s Help A Child Reach 5 programme, is based on the insight that six million kids die before they reach the age of five in India, due to preventable infections like diarrhoea and pneumonia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.