Morning Update: Burberry and Waitrose launch Xmas ads; Trevor Noah has emergency appendectomy; The Economist moves to time based ad sales; Influencer deletes Instagram
https://www.youtube.com/watch?v=961k-cHjMLk
Burberry’s holiday campaign for this season pays tribute to “Billy Elliot,” with a host of well-known British stars jumping joyfully on a trampoline in homage to the movie’s opening sequence.
The video features Julie Walters, who starred in the original film 15 years ago, together with celebrities including Sir Elton John, James Corden, Naomi Campbell, Rosie Huntington-Whiteley, James Bay and Michelle Dockery (Lady Mary in ‘Downton Abbey’). Celebrity offspring Romeo Beckham (who took a central role in last year’s Burberry film) also appears. All of them are seen bouncing in slow-motion to the movie’s original soundtrack, “Cosmic Dancer” by T Rex, clad in various Burberry fashions. As glittery snow falls and fireworks go off, their outfits gradually get more festive. It’s a charming idea that pays off, and of course chimes with the brand’s classically British image.
