Morning Update: Burger King launches #Whopper Exchange; legacy publishers ‘are in denial’; how to market in Asia

Suzan Ryan

December 15, 2016 8:29

Miami.com: Hate that Christmas gift? Exchange it for a burger

With less than two weeks to go until Christmas, Burger King is already thinking about how some people may want to return unwanted gifts. On Dec. 26 it plans to offer a gift exchange. Patrons in the Miami Beach, Fla., area can bring their unwanted gifts to the Burger King restaurant and get a Whopper in exchange.

Digiday: ‘They’re in denial’: Confessions of a digital chief at a legacy publisher

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Suzan Ryan

Topics

AKQA Alison Hoad Burger King erin johnson Gustavo Martinez J. Walter Thompson New Republique News Rainey Kelly Campbell Roalfe The Simpsons WhopperExchange Y&R