Morning Update: Burger King launches #Whopper Exchange; legacy publishers ‘are in denial’; how to market in Asia

Miami.com: Hate that Christmas gift? Exchange it for a burger

With less than two weeks to go until Christmas, Burger King is already thinking about how some people may want to return unwanted gifts. On Dec. 26 it plans to offer a gift exchange. Patrons in the Miami Beach, Fla., area can bring their unwanted gifts to the Burger King restaurant and get a Whopper in exchange.

Digiday: ‘They’re in denial’: Confessions of a digital chief at a legacy publisher

For legacy media businesses, adapting to the digital environment can be arduous. For the latest in our Confessions series, in which we grant anonymity in exchange for candor, we spoke to a digital chief at a legacy publisher about why some traditional media companies are “in denial” about the future of digital — and why he believes blaming platforms for publishers’ revenue troubles is lazy.

Mumbrella Asia: An Australian perspective: how to meet regional marketing challenges in Asia

Isn’t it time Australian marketers made Asia key to strategy? In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.

With President-elect Trump flagging that one of his first orders of business will be to withdraw America from the Trans-Pacific Partnership, the idea that Australia’s trading future lies in Asia has been rammed home over the past few days.

The series features animals inspired by the coffee shop’s usual cast of characters. Starbucks

Ad Week: 3 Simpsons Writers Spent So Much Time at Starbucks, They Created a Series for the Chain

Formore than three years, The Simpsons writers Joel Cohen, Rob LaZebnik and John Frink have spent their early mornings working on a movie project from a Los Angeles Starbucks before heading to the nearby Fox studio lot.

To connect to the coffee shop’s Wi-Fi, they have to click through Starbucks’ website, which got the guys thinking: Why isn’t there any entertaining content on the landing page? So, the trio created a mini web series to fill the space and pitched it to Starbucks.

Campaign Live: Judge denies WPP’s motion to dismiss Johnson discrimination suit

US District Judge J. Paul Oetken has denied WPP’s motion to dismiss Erin Johnson’s discrimination suit against the holding company, J. Walter Thompson and former chairman and CEO Gustavo Martinez, finding that Martinez’s actions created “a workplace cut through with hostility.”

“Considering the alleged conduct in context, Johnson has pleaded enough to support a plausible inference that an objectively hostile work environment existed,” said Oetken in a 28-page ruling released Tuesday morning.

Campaign Live: RKCR/Y&R vice-chairman Hoad resigns

Hoad is credited with playing a leading role in the agency winning the BBC’s business. In 2011 she was promoted to joint chief executive of the agency alongside former chief strategy officer Ben Kay who left at the end of last year. Hoad, meanwhile, returned to her vice-chairman role in 2012, leaving Kay as the sole chief executive. Kay was replaced by Jon Sharpe, the agency’s chief innovation officer, in December 2015.

Suzan Ryan

topics AKQA Alison Hoad Burger King erin johnson Gustavo Martinez J. Walter Thompson New Republique News Rainey Kelly Campbell Roalfe The Simpsons WhopperExchange Y&R

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