Morning Update: Burger King’s Hovertray; Youtube gets subscription level; Fox eyes Sky

Creativity: Burger King France Goes ‘Back to the Future’ With the ‘Hovertray

Buzzman Paris is taking Burger King back to the future with a spot featuring the hovertray, the fast food giant’s take on the fictional hoverboard made famous in the movie “Back to the Future 2.”

Directed by Romain Quirot, this spot, as well as the 1989 film, both take place on today’s date, Oct. 21, 2015.

TechCrunch: How Tech Companies Are Celebrating Back To The Future Day

Great Scott! It’s finally here! Today is October 21st, 2015…the day that Marty McFly traveled to in Back to the Future Part II. To make it even better, all of your favorite tech companies have decided to get in on the action by featuring McFly-themed easter eggs and promotions all day long. Click through to check them out.

AdAge: YouTube Unveils Ad-Free Subscription Service

Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the internet giant tries to make the website more profitable and fend off competition from other premium content sites.
The new service, called YouTube Red, will cost $9.99 a month and is available beginning Oct. 28, the company said Wednesday in a blog post. Google will try to persuade people to pay for a service they already get for free by eliminating advertisements and permitting subscribers to save videos for offline viewing.

AdWeek: Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future’s Rejected Brand Tie-Ins

Now that we’ve reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film’s nostalgia with campaigns showcasing their original integrations in the film.

Brands like Pepsi, Toyota, USA Today and more have been essentially making the future of Back to the Future II a reality.

The film’s heavy brand tie-ins were inspired by 2001: A Space Odyssey, Back to the Future screenwriter Bob Gale tells Adweek.

The Guardian: James Murdoch reveals Fox planning new bid for full control of Sky

James Murdoch has said that 21st Century Fox plans to make a renewed bid to take full control of pan-European pay-TV broadcaster Sky.

Murdoch, who was promoted to chief executive of Fox in June, said not having complete control of Sky is “not an end state that is natural for us”.

Fox owns 39% of Sky, which last year saw the UK operation pay £6.88bn to buy out its sister operations in Germany and Italy.


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