Morning Update: Celebrities join White House PSA against sexual assault

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Celebrities Join White House PSA Against Sexual Assault

The White House has issued a new PSA empowering people to stand up against sexual assault as part of its “1 Is 2 Many” campaign.

Seeing President Barack Obama, Vice President Joe Biden and some of Hollywood’s elite (Daniel Craig, Benicio Del Toro, Steve Carrell, Dule Hill and Seth Meyers) speak out against sexual assault is heartwarming, and hopefully the use of celebrities—and maybe our collective fascination with celebrity culture—will help this message spread.”

The Guardian: Andy Coulson denies being told MI5 was monitoring William and Harry calls

“Andy Coulson has denied being told that MI5 was monitoring Prince William and Prince Harry’s phone calls, saying if this had been true it would have been a “shocking” story of interest to the Guardian as well as the News of the World.”

Mashable: Google Says It No Longer Scans Student Gmail Accounts for Ads

“Google claims it has stopped scanning students’ accounts to serve them ads, according to a report.

The apparent move, reported in The Wall Street Journal, comes after a group of students from California sued Google earlier last year over the issue.”

AdWeek: Syfy Is Making a Third Sharknado, and We’ve Already Written 5 Pitches for It

“Syfy tells Adweek exclusively that it has green-lit a third movie in its increasingly silly Sharknado franchise before even airing the second one (official title: The Second One).

The first flick cost the network a scant $250,000, a cost repaid in social chatter and fan love. Now the network has committed to a third film to be set in a yet-to-be-determined city, presumably with the rest of the principal cast from Sharknado and Sharknado 2: The Second One, provided no airborne carnivorous fish spend their last moments on Earth munching on Tara Reid or Ian Ziering between now and then.”

The Guardian: Ad detailing Philip Seymour Hoffman’s death to promote book launch banned

“An ad that included details of Philip Seymour Hoffman’s death to promote a book launch by Alain de Botton has been banned by theadvertising watchdog.

 The Advertising Standards Authority received three complaints about the press ad, which was rushed out the day after the actor died, promoting Alain de Botton’s book The News: A User’s Manual.”



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