Mumbrella360 early bird booking discount extended for two more days

TM360 in-asso-with-Nine_stacked logohe early bird discount for Mumbrella360 has been extended for two more days after a number of delegates returning from the extended Easter and Anzac Day break asked for an extension to allow more time to organise bookings.

The discount – offering a saving of $500 – which was due to expire at the end of yesterday – will now be switched off over the weekend.

Mumbrella360 takes place in a month’s time with an appointment-based networking afternoon taking place on Tuesday June 3. Among those attending the networking are more than 100 of the industry’s top spending marketers.

The conference itself runs at the Hilton Hotel in Sydney on June 4 and 5.

Highlights and themes for June 4 include an opening keynote from BuzzFeed’s international sales and strategy boss Keith Hernandez, followed by a series of sessions exploring issues around content marketing and earned media, and an examination of what bloggers look for from marketers, and advice from ProBlogger creator Darren Rowse on how to blog for brands.

The day will also include an exploration of how social video is being used and shared, plus an update on the metrics behind measuring PR campaign ROI.

And Lachlan Murdoch, co-chairman of News Corp, will be interviewed on stage by GroupM boss John Steedman.

June 5 includes a digital theme including sessions exploring the mobile consumer of 2014 using new data revealed for the first time at the event by the Interactive Advertising Bureau. Meanwhile Mnet boss Travis Johnson will present on coming digital trends and how they will effect the marketing industry. And three of the regional bosses of agency programmatic trading desks will discuss the state of the industry.

Other sessions on June 5 include a live pitch run by relationship consultant Darren Woolley featuring Screen Australia as a client.

A draft programme can be viewed via this link.


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