Morning Update: Christmas ads from KFC and eBay; Netflix wants to premiere new seasons every three weeks
Creativity-Online: KFC Teaches a Six-Year-Old to Share in This Funny Holiday Ad
“As we all know, kids are naturally self-centered and sharing is just something you have to learn. This gently humorous U.K. ad for KFC via BBH London illustrates that beautifully as it shows a family’s patient but increasingly exasperated attempts to get its six-year-old to share. Even as the holiday season approaches, he doesn’t seem to be getting the message, and it’s only when a big bucket of KFC arrives for the family that the penny finally drops.”
https://www.youtube.com/watch?v=eK_isSAOgI8
Campaign: EBay unveils online Christmas ad
“EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.
The joy of giving” film by Exposure features people encountering a large package that bursts open with confetti as they walk past. They are then surprised to find that they have received a gift.”
https://www.youtube.com/watch?v=r1TXMu6fmjw
AdWeek: Learn How to Block Your Ex and More in Facebook’s Cute, Quirky Tutorial Videos
“Facebook, at long last, finally seems to be getting the hang of the whole advertising thing.
In addition to the pleasantly whimsical “Say Anything Better” ads, which have been rolling out in recent weeks, the social network has been working on a cute series of tutorials called “Just In Case Studies”—which use quirky storytelling to explain how to accomplish various technical steps on the Facebook app.”
AdAge: Netflix Wants to Premiere New Shows or New Seasons Every Three Weeks
“Netflix plans to seriously step up its original programming slate in the next few years.
Within five years Netflix would like to premiere a new original series or new season of an existing series every two-and-a-half weeks, Netflix Chief Content Officer Ted Sarandos at the UBS Global Media and Communications Conference in New York on Monday.”
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