Morning Update: Coca-Cola exits top 10 brands; App store shake-up; PWC ‘online ads to trump broadcast’; Sorrell survives revolt

coca cola vs google net worthCampaign Live: Coca-Cola crashes out of world’s top 10 brands

Coca-Cola, one of the world’s most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

The 130-year-old soft drink brand has been a mainstay of the global top 10 by brand value since the BrandZ report was launched in 2006 and it was placed third after Microsoft and GE. But it was soon overtaken by the likes of Google and by last year had slid down to 8th place, albeit its brand value continued to grow year by year, as the chart below demonstrates.

the app store phil schiller interview

 Apple’s annual conference for developers, which kicks off next Monday, is normally when the company previews its newest software for iOS and Mac OS X. But this year’s WWDC isn’t just about new operating systems: starting next week and continuing throughout the northern autumn, Apple will begin rolling out new incentives for developers in its App Store, including a new revenue-share model and the introduction of search ads in its iOS App Store.
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TV advertising revenue is expected to rise from $69.9 billion in 2015 to $81.7 billion in 2020

Though TV advertising will remain strong as the industry evolves over the next five years, internet advertising will overtake broadcast advertising in the U.S. next year.

That is the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending. PwC forecasts that entertainment and media spending will hit $720 billion by 2020, up from $603 billion in 2015.


The Independent: WPP boss Martin Sorrell survives shareholder revolt over £70m pay package

Sir Martin Sorrell, chief executive of the biggest advertising company in the world, will keep his pay package despite opposition from a third of WPP shareholders at the company’s annual meeting on Wednesday.

Excluding abstentions, 33% of investors failed to back the pay deal, up from 22 per cent last year. Sir Martin keep his £70.4 million pay package, including a £62.8 million long term bonus.

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Campaign Live: Brands warned of dangers of publishing misleading social media content

Fake reviews and misleading claims on social media are on the rise and companies are increasingly at risk of severe legal, financial and reputational damage, according to a new report from The Chartered Institute of Marketing (CIM).

Out of 3,000 UK social media users surveyed by Censuswide for Keeping Social Honest, a quarter said they believed they had seen a brand fake an online review (up from 17% in 2014).


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