Morning Update: Cruzan Rum wants you to slow down; Jill Abramson talks about resilience; Mad Men stars pose for Vintage-style ads
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=hivKSLqKBVk
AdWeek: Cruzan Rum Wants You to Slow Down, Which Means No Speed Dating or Speed Chess
“If you’ve been settling into a slower pace of life with Kona beers but want to move on to something stronger, Cruzan Rum might be right for you.
Building on last year’s campaign, themed “The Don’t Hurry,” the brand illustrates that its version of relaxation isn’t constricted to the kooky metaphorical island from which it hails. Nope, it’s all about a state of mind—and whether you’re speed dating or playing chess, you’ve got to kick back and savor life (and rum).”
Mumbrella Asia: Blogger given until Wednesday to apologise for allegedly defaming Singapore’s Prime Minister
“Just a day after the Prime Minister of Malaysia threatened an independent news website with legal action, the Prime Minister of Singapore has sent a legal letter to a local blogger threatening to sue him for defamation unless he apologises.
The letter sent to 33 year-old blogger Roy Ngerng demanded that he removed a post, and all links to that post, and publicly say sorry.”
The New York Times: After Firing From Times, Jill Abramson Talks About Resilience
“Jill Abramson, the former executive editor of The New York Times, made her first public appearance since her abrupt dismissal last week, speaking about resilience in a long-scheduled commencement address on Monday at Wake Forest University.
In an 11-minute speech greeted with applause and laughter, Ms. Abramson said her father had always emphasized that it was as important to handle setbacks as to embrace success.”
The Guardian: News of the World executives ‘did not lift a finger’ after Milly Dowler hacking
“Senior executives at the News of the World, including Rebekah Brooks and Andy Coulson, did not lift a finger to stop hacking at the paper after Milly Dowler’s phone messages were intercepted in 2002, the phone-hacking trial has heard.
The interception of Dowler’s voicemails is “an extremely important” part of the prosecution case against Brooks, Coulson and the paper’s then managing editor Stuart Kuttner that “fixes” them to “knowledge of phone hacking”, jurors were told.”
AdWeek: Mad Men Stars Pose for Vintage-Style Product Ads in ‘For Your Consideration’ Campaign
“AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era.
Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible ’60s vibe, and mark the first “For Your Consideration” effort the series has ever done. “In the past, we’ve campaigned for Mad Men by letting the show sell itself,” says AMC marketing chief Linda Schupack. “This year, we wanted to be a little more fun and playful.””
AdWeek: Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads
“Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal with the French media holding company and its Starcom MediaVest Group, which committed to spend “hundreds of millions of dollars.”
“[The deal] focuses on the future areas of digital marketing including data, image-based storytelling and online video advertising, offering the agencies’ clients new opportunities ahead of the marketplace,” a Facebook rep said in a statement to Adweek.”
Mashable: Heathrow Airport’s Busiest Terminal Rebrands for Samsung Marketing Stunt
“Fliers expecting to pass through the world’s busiest international hub — Terminal 5 at London’s Heathrow Airport — may be checking their tickets twice beginning Monday.
In Samsung’s latest marketing stunt, Heathrow’s T5 will be rebranded as the “Terminal Samsung Galaxy S5” for two weeks.
The terminal will have all of its signage devoted to ads promoting the company’s flagshipGalaxy S5 Android phone.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
Emmy awards
Facebook
Instagram
Jill Abramson
Mad Men
Milly Dowler
Morning update
News of the World
phone hacking
Publicis Groupe
Samsung
Singapore
