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Morning Update: D&AD releases blocker for boring online ads

Campaign: D&AD releases blocker for boring online ads

D&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work.

 BETC Paris created the plug-in web browser extension – which can be downloaded for free here – for D&AD.

The filter blocks regular ads and then replaces them with award-winning examples of work from D&AD’s archive, such as Volvo Truck’s “epic split”, and Sony’s “balls”.

AdWeek: Parenting Isn’t Pretty in This Plum Organics Ad, and That’s the Point

The latest baby-food ad to make the rounds isn’t what you’d expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics’#ParentingUnfiltered campaign is about real family life—messy, frustrating and somehow wonderful just the same.

We see scenes familiar to any modern parent—pumping milk at work, crying over an iPad, a somber goodbye to a pet goldfish, late nights and tired eyes. It finishes with the copy, “If it feels like parenting isn’t always perfect, you’re doing it right.”

Mumbrella Asia: China’s first advertising law amendment in 20 years hones in on the web and targeting kids

China has amended the country’s advertising laws for the first time in two decades, introducing a more detailed regulatory framework that covers what advertisers can and cannot do, particularly those targeting the country’s 650 million internet users.

The key elements of the new rules of the amended PRC Advertising Law cover misleading advertising, advertising to children – kids under the age of 10 cannot be used to promote products (but can feature in ads) – email spamming, mail drops and pop-up ads.

 

AdWeek: Colonel Sanders Just Took Over KFC’s Twitter, and He’s Amusingly Terrible at It

Harland Sanders needs a little help with the Twitter.

The KFC colonel, who was recently revived as the chain’s advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some “clear and concise communication” directly to the brand’s fans. Some 18 tweets later, it’s clear he needs to work on the concise part.

Along the way, though, he did manage to quote his own business philosophy, called “The Hard Way,” in its entirety. And indeed, this is the hard way to do Twitter—but maybe it will pay off in the long run.

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