Morning Update: David Beckham promotes scotch in Guy Ritchie ad; Bose to consolidate global media account

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad From Guy Ritchie

“If you’re the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your posh friends, David Beckham would like you to buy some of his new whisky.

The recently retired soccer icon stars in this glitzy launch ad for Haig Club, a single grain scotch that Beckham produced with liquor giant Diageo and American Idol creator Simon Fuller. Filmmaker Guy Ritchie, a friend of Beckham’s—who directed him in this H&M ad last year—directed this one, too (and makes a cameo as the fisherman under the bridge).”

Mumbrella Asia: Leo Burnett Singapore creative chief Tim Green returns to Australia

“The chief creative officer at Leo Burnett Singapore is leaving the agency after a year and a half to return to his home country of Australia.

Tim Green joined Leo Burnett Singapore from the agency’s Sydney office in April last year, teaming up with former colleague Josh Grace, who runs the Singapore agency as CEO.”

Mashable: Epic Beats Ad Celebrates LeBron James’ Return to Ohio

“A striking, cinematic new ad for Beats headphones celebrates LeBron James’ return to Ohio in stylish fashion.

A shortened version of the spot debuted during during NFL action on Sunday, but the concept really shines in the extended two-and-a-half minute cut, embedded above. Over the Hozier track “Take Me to Church,” James cruises the streets of his hometown of Akron, visits his old high school and lifts weights as childhood memories of struggle flash through his brain.

It all creates a powerful spot with inspirational undertones and an emotional, homey finish — much like Beats’ epic World Cup ad, “The Game Before the Game,” only this time the focus is on one sports icon.”

AdAge: Bose Set to Consolidate Global Media With IPG and WPP Agencies

“Headphone and speaker maker Bose has consolidated its media agency business with agencies belonging to Interpublic Group and WPP, following a lengthy review that began this spring.

An Interpublic team consisting of Mediahub — the media arm ofMullen — and larger media agency sibling Initiative will support media and direct response for Bose in North America. International incumbent MediaCom will retain its work in Europe and add Asia, North Africa and the Middle East.

The move consolidates media buying and planning business previously handled by various agencies in local markets, including incumbents Mediahub in the U.S. and MediaCom abroad. Omnicom had handled direct response for Bose.”

The New York Times: Tribeca Enterprises and Lionsgate to Team Up on Subscription Video

“Tribeca Enterprises and Lionsgate said on Monday that they would start an online video-on-demand service focused on “curated” prestige titles drawn from their libraries, along with a selection of foreign films.

The service, called Tribeca Short List and offered as a subscription, will be introduced by June, the companies said. It is another effort by entertainment companies to capitalize on the Netflix-dominated and fast-growing business of subscription video on demand. Last week, HBO and CBS each announced their own online subscription channels.”

AdWeek: Infographic: How to Tell Client Tricks From Treats This Halloween



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