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Morning Update: Doctor Who series 9 trailer; Lions Festival CEO defends size of Cannes

The Guardian: Doctor Who series 9 trailer has shades of genius

The sonic screwdriver is out, sonic sunglasses are in on the new series of Doctor Who, according to the Daily Star.

The paper reports that the Time Lord’s box of tricks has had a makeover in time for its return to BBC1 in September.

Mumbrella Asia: Lions Festival CEO defends size of Cannes: ‘It’s only big because ad industry is now so complex

The CEO of Lions Festival, which operates Cannes Lions, has defended complaints about the scale of the event, saying that its huge size is purely a result of the increasing complexity of the advertising industry.

The “seismic” shift the industry is going through is the only reason why Cannes Lions is now so big, wrote Lions CEO Philip Thomas in an opinion piece published first on the UK edition of Campaign, which part owns Cannes Lions through publisher Haymarket.

“The growth of Cannes Lions is down to only one thing – the seismic changes in the industry. Historically, clients and advertising agencies attended and entered, but the industry now is so much more complex,” Thomas wrote.

AdWeek: Apple Pats Itself on the Back in These Oddly Self-Affirming iPhone Ads

In case you were wondering, only an iPhone is an iPhone, says Apple in a head-scratching pair of new ads.

One spot, “Loved” points out, unsurprisingly, that everyone who has an iPhone is a fan. A second spot. “Hardware & Software,” argues that because Apple is responsible for controlling the manufacturing of the device itself, and developing the software that runs on it, it’s more reliable than imitators.

Campaign: Watch: Harvey Nichols CCTV shoplifter ad

Adam & Eve/DDB created the “shoplifters” campaign for Harvey Nichols, which kicks off with a 100-second online film.

The video comprises clips from CCTV footage that shows real-life shoplifters stealing from Harvey Nichols and then being pursued by security staff who have caught them in the act. The thieves’ identities are hidden in the film by cartoon faces.

Harvey Nichols posted the film, which promotes its new Rewards App, on its Twitter feed earlier today.

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