Morning update: Dog follows shoppers on billboard, Spike Lee on branded content
AdWeek: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted
How much is that doggie on the billboard?
Barley, the pixelated pooch in question, appears to follow shoppers around East London’s Westfield Stratford mall in OgilvyOne’s “Looking for You” campaign, designed to promote pet adoption for Battersea Dogs and Cats Home.
A chip secretly placed in leaflets handed out to shoppers triggers the canine’s capering, enabling him to follow the shoppers from one digital board to the next.
AdAge: Spike Lee on Clients, the Knicks and the Need for Change in Adland
Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ — rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.
My interview got off to a less than auspicious start. “That’s not a current quote,” he said when I asked him about his observation that advertisers have to slip in the message because consumers don’t want ads to dictate to them.
His current thinking is “people seem to be conducive to branded content, long-form instead of the same old 30-second spots. And a lot of these branded pieces, you don’t even know who the company is until the credit comes at the end. I’ve done several of these for Chevrolet and Cadillac.”
The Guardian: NUJ condemns regulator’s decision on Katie Hopkins ‘cockroaches’ column
The National Union of Journalists has condemned the press regulator’s decision to reject complaints about Katie Hopkins’ Sun column which described migrants as “cockroaches”.
Last week, the Independent Press Standards Organisation rejected all complaints that the column, which sparked widespread anger by suggesting that Europe should use gunboats to stop migrants crossing the Mediterranean, was discriminatory on the grounds that it did not refer to a specific individual.
Mashable: Facebook Messenger had 1 million video calls in the first 2 days, Facebook says
It’s been just over a week since Facebook rolled out video chat for Messenger, and things already look promising for the app’s newest feature.
According to the company, Messenger users made over 1 million video calls during those first two days after launch. Video calling is currently available in 18 markets, including the UK, France, Greece, Mexico, Portugal and the United States, with more markets coming over the next few months. (Fingers crossed for Mashable readers Down Under.)
For the dog campaign. Some people aren’t dog lovers. It would have been good to have a cat flyer as well – then the person sees the dog or the cat. I suppose it would have been a bugger to get the cat to perform to brief though.
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